Marketing and Advertising Co-op Opportunities
The information listed below has been compiled from several sources and does not reflex all available co-op opportunities.
The Washington Post
Madden Media
The Group Tour and the Student Group Tour Magazine
The History Channel Magazine
Southern Living
Virginia Wine Love
The Washington Post
Hello VACVB members and travel partners!
Take a look at what Maryland is doing in the Sunday Post:
Are you interested in doing a similar page or pages on Virginia destinations? We offer the top half of the Discover page for free for edit and photos, and the bottom half of the page can be divided many different ways.
With 6 participants the cost is $3906 net per 4-color ad and it will reach over 800,000 households!
Dates are exclusive and this means there will be just one discover page per Sunday travel section, so Virginia would essentially "own" the D.C., Northern VA and suburban MD market on the day of publication!
If you are interested in participating in this co-op, please contact Ellen Gerhard at gerharde@washpost.com.
Madden Media
Band together with your industry partners in an online co-op that will deliver 2.1 million geo and demo targeted impressions through rich media, expanding banner ads.
To view samples of other destination rich media banner creative visit www.maddenmedia.com/richmedia.
Goal: Branding and Website traffic for each partner
Flight Date: September 2010 (2 month campaign)
Space Reservation: July 13
Site Plan: Trip Advisor, USA Today, Time Inc. Axcess Network, Virtual Tourist
UPDATE--Two Investment Levels: $2500 Net and $10,000 Net (Co-ops within this co-op can be customized)
Includes all creative, transparent metrics and reports, click throughs, post-impression tracking and leads.
Other Co-op opportunities are available for Fall 2010 and Spring 2010 in Southeast Tourism Society Integrated Newspaper Insert, Parade Magazine, O Oprah Magazine and customized electronic marketing campaigns. Madden Media is now offering customized Mobile marketing and applications.
Contact: Lynn Talbert, Regional Account Manager, Email ltalbert@maddenmedia.com or call 410-635-8621.
The Group Tour & The Student Group Tour Magazine
The Group Tour Magazine/VTC co-op programs closes July 1.
This co-op will run in the September, December, March and June issues within the VA editorial section. Included in the 15,000 subscribers are all NTA, ABA and OMCA tour operator members. Partners are guaranteed in-book and on-line exposure, editorial opportunities and reader service leads for follow up. Sizes start at 1/12th page for as little as $2140 net per year. Space is limited, so don't miss out! SPACE CLOSES 7/1/10. Contact Sara Plummer at 859-273-6464 or
sara@goxmedia.com with any questions or to see a sample.
The Student Group Tour Magazine/VTC co-op program closes July 15th. This co-op will run in the October, January and April issues within the Mid-Atlantic editorial section. Included in the 15,000 subscribers are all SYTA tour operator members, Educators and Travel Agents. Partners are guaranteed in-book and on-line exposure, editorial opportunities and reader service leads for follow up. Sizes start at 1/12th page for as little as $2100 net per year. Space is limited, so don't miss out! SPACE CLOSES 7/15/10. Contact Sara Plummer at 859-273-6464 or
sara@goxmedia.com with any questions or to see a sample.
The History Channel Magazine
74% Discount off open rates in VTC Co-ops: Mar/Apr & Sep/Oct 2011.
Official publication of The History Channel Club. Our members are more than history buffs - they are travel enthusiasts looking for their next great historic adventure. VA is the 8th most visited state by Cultural/Heritage Travelers. The History Channel Magazine is #2 source for most read history info (Mandala 2009). Compared to Leisure Travelers, Cultural/Heritage Travelers travel further, take more trips, stay longer, and spend more money.
Median Age: 56
Median HHI: $76,391
Circ: 300K.
Sep/Oct Space Close: 6/5/11.
Contact Colleen Hobbs, 301-482-1778, chobbs@namginc.com
Southern Living
The deadline for the Fall VTC co-op in Southern Living is approaching fast. June 24 is the deadline for space reservation.
This co-op will once again run in an advertorial format which means that all participants are guaranteed editorial coverage in Southern Living in the co-op and online exposure as well. Co-op also delivers leads via reader service. Sizes start at only $4350 for a 1/6 page and go up to a full page. This Springs co-op was 9 reader engaging pages and we are aiming to beat that this Fall so don't miss out. SPACE CLOSES 6/24/10. Contact Eric Lukehart at 859-273-6464 or eric@goxmedia.com with any questions or to see the Spring co-op.
Virginia Wine Lover
Great Destination Marketing Opportunities With Virginia Wine Lover Magazine.
VTC co-op program makes Virginia Wine Lover’s “Great Getaways” program irresistible.
The Great Getaways program allow destinations, attractions and resorts to feature their product with display ads, advertorial features or any combination of both. As a VTC Media Partner, the co-op rates drop even lower…. A 44% discount off the regular open rates. Virginia Wine Lover effectively markets destinations to a very receptive audience. Space is limited under the VTC media partnership rates and is available on a first come, first serve basis. Don’t miss this opportunity. Space closes on the Fall issue on July 9th. Contact Account Representative, Jack Butka jbutka@vgnet.com or (804)814-0500 or call Sales Coordinator, Tracy Thompson at (757)422-8979, ext.156.
