Professional Development

VACVB strives to keep its membership updated and educated on the latest issues and trends affecting travel and tourism. With the rapid changes taking place in the travel and tourism industry, there is always a need to keep the membership educated and informed.

The following topics are addressed regularly as the industry needs change.

• The Future's Study Presentation , Michael Gerhish, CEO Destination Marketing Association International
• Bureau Staffing and Personnel Resources
• Convention and Meetings Marketing
• Conversion Studies
• Event Planning
• Financial Management and Budget Allocations
• Legislative Sessions and Process
• Performance Measurement Standards
• Personality Profiling
• Organizational Structure
• ROI Analysis
• Tax Rate Plans
• Tourism Marketing
• Virginia Tourism Corporation Strategic Plan
• Visitor Center Operations